Photo: Eivind Sennesvik

Jill Walker Rettberg is Professor of digital culture at the Department of Linguistic, Literary and Aesthetic Studies at the University of Bergen, and Co-Director of the Center for Digital Narrative. 
 
She leads the ERC-funded project Machine Vision in Everyday Life: Playful Interactions with Visual Technologies in Digital Art, Games, Narratives and Social Media and is the author of the forthcoming book Machine Vision: How Algorithms are Changing the Way We See the World (Polity, 2023). 
 
From December 6-8 you can meet Professor Rettberg as one of the keynote speakers at the Generative Methods conference in Copenhagen.  
 
The conference is organized by MASSHINE and explores the consequences of generative AI for SSH research methods. 
 
A leading expert on digital culture 
 
Over the past 15 years professor Rettberg has published extensively on digital culture with books on World of Warcraft (MIT Press 2008), Blogging (Polity Press 2008/2014) and Seeing Ourselves Through Technology (Palgrave 2014).  
 
Her current research uses interpretations and digital analyses of science fiction, digital art and video games to explore cultural debates on new technologies, with particular attention to AI-driven technologies like facial recognition and image generation.  
 
In particular, she explores the potential of machine learning and generative AI as qualitative methodologies. In a recent blog post she thus explores how the large language model Galactica by Meta can be used to reveal clichés about the way we write scientific papers.